Followed up wire wheel with a spray can application of rust converter. Let that set up for a day and then a first coat of rust paint called recreation white. Suspiciously like the factory color of the Cubicle, but the roof will be invisible once the air dam is up.
The bottom of the roof frame has had 3 coats of paint after cleaning off any rust. The uprights are welded in place. The holes are drilled to line up with the roof joists as it were. Two more coats topside, flip it over, cover the inside surface with Blueskin, and toss it on the roof.
Then install the air dam.
So simple.